These join a list of international names such as CeeLo Green, Faithless, Róisín Murphy, Roosevelt, Robert DeLong, COIN, La Femme or Blu DeTiger; the participation of Argentines, including Gustavo Santaolalla, Daniel Melero, Massacre, Indios or Barco; or Mexicans like Nortec: Bostich + Fussible, María Daniela y su Sonido Lasser, Los Cogelones, Noa Sainz or El Shirota, among many others.
They will be distributed in several venues: in the Swedish city of Gothenburg due to the festival’s link with the Viva Sounds event , focused on independent music the Argentine capital Buenos Aires and the Mexican headquarters of Mexico City and Guadalajara major concert happening in 2021.
The event does not follow the same structure as the face-to-face ones; It has a schedule that changes every 10, 20 or 30 minutes. “It moves quickly to be entertaining,” explains the director. Some from room stages or live music spaces; other musicians will do it more domestically; or they will even create hybrid spaces.
“The most important thing for us was that it happen, that it not go blank this year,” says the director of the Marvin. Even so, he acknowledges the difficulty of obtaining funds: “It is a very tough year for economic issues, with business activities stopped, the budgets of the sponsors have become very volatile, four times we had the funds established and four times they disappeared.”
They put the event back together again from scratch. “The rest is creativity and work, the artistic community is sensitive to this type of activity. They were very receptive, that made it easier, ”he adds.
Although the virtual option has been given by the circumstances, Charritton considers keeping it for other years and combining it with the face-to-face one. The result has been positive: just three days after the poster was announced, it already had one million impressions.
“We did a preliminary analysis, drew positive and negative conclusions, and decided that it should be virtual and free. Normally the cost is 70 euros ”, he comments. The form of access is with a registration, then each user receives a password and finally, accesses a platform with no capacity limit.
In addition, it will also have spaces for stand-up comedy performances and an open call for bands that want to participate in the festival by sharing their music through an app . A series of conversations with artists such as He Killed a Motorized Policeman, Francisca Valenzuela, Carca or Tweety González, among many others, are added.
The director points out that it is also an opportunity to meet; the industry comes together to share. “We want to bring music to life,” concludes Charritton.